Website Optimization
Position your Web site for the best possible ranking with leading search engines
Basic Research
First we are going to verify that your Web site's home page and other pages are indexed with the Internet's top search engines. Next, we check your site's present search engine ranking. If your site is already listed with a high ranking, then the main task is to ensure that the site retains or even improves its ranking.Searching the Competition
Reviewing the Web sites of your main competitors provides us information about the identity and optimization strategies of the competition. Reviewing these sites might give us valuable input about their optimization strategies. By taking a closer look at the Title and Meta tags and the copy writing on the competitors sites might reveal which keywords the sites are optimized for - and how.Keywords
When optimizing a Web page, we first define the keywords for the site. The keywords are the words and phrases Internet users will type into a search engine when looking for Web content. Search engines look for those keywords in such site elements as page copy, Title tags, anchor text on inbound links, and - to a lesser degree - Meta tags and anchor text on internal links.Content optimization
Once we have determined your keywords, we optimize your content for those words and phrases. Note that each of the Web site pages for which you want to generate Internet traffic should be individually optimized.HTML validity
Verifying your site's HTML code will ensure that the search engines' spiders won't encounter any roadblocks when crawling the site.Title and Meta tags
Keyword-optimized Title tag, Description Meta Tag and Keywords Meta tag should be included on all of your Web site's pages. Title and, to a lesser extent, Meta tags are critical SEO elements. Ideally, each page on the Web site should include individually optimized Title and Meta tags.Page copy
Each of your Web pages should contain well-written, informative, keyword-optimized copy. Search engines look for unique and keyword-rich page copy when reviewing Web content. Your copy-writing objective thus must be to compose text that is attractive to humans, as well as search engines.Alt attributes
Alt attributes, which are used to provide descriptions of the images on a Web page, allow you to enter informative, keyword-rich content to accompany the images.Internal linking - spiderability
Search engine spiders peruse your Web site's content by following the links that connect the pages on the site. Broken or "uncrawlable" links will prevent the spider from visiting certain pages on the site. It is, therefore, critical that all of your Web site's internal hyperlinks are functional.Defining Optimization Objectives
Keep in mind that you will not reach the top immediately. Search engine optimization is a time-consuming process, competition is heavy; and impacting a site's search engine ranking can be slow process. However, if we do it right and define realistic goals, you will eventually reach them.
